Blue Lake officially launched a commercial bulk sms service charging model. Of course, there is also a free early adopter version, which will attract complaints to the low-yield white prostitutes. Of course, there are many people who are willing to pay for a good product. For a product, we should When will the charging standard be designed? This article analyzes this problem and shares it with you. Commercialization is an indispensable part of the growth process of any commercial company, but different companies have different timings for commercialization. The choice of different timings and scenarios is to use products to help the company's revenue. Profit maximization. According to the traditional marketing ideas, we must find the stock market and the crowd in order to carry out accurate bulk sms service sales, and analyze the commercial feasibility through the existence of market opportunities.
Then, through the analysis of the company's bulk sms service current situation, combined with the company's existing resources (including but not limited to human resources, traffic resources, external resources, etc.), evaluate the basic cost and future sales value of the product from 0 to 1. Once there is a feasible plan and the market rate of return is considerable, the product will only make sense to launch. So how do we design commercialization of SaaS products? In the following, we will analyze from three dimensions 1. Seize the right time for commercialization For a SaaS product, it has the bulk sms service potential to be commercialized from birth, because compared with traditional software tools,
SaaS products have better scale effects. Through bulk sms service scale effects, costs can be gradually covered to achieve profitability, which can be distributed to a single customer. The cost to be borne will be further reduced. Helping products improve more profits through marginal effects is particularly important in SaaS applications. For example, to purchase five bulk sms service servers for product users to use, the cost here is fixed, whether you use it or not, the fixed capital here Costs don't change, so for each additional customer the marginal cost is low and the profit margin is higher. SaaS products will choose two timings in the early stage of the product. The first is to launch the charging pricing together with the product. From the beginning, plan to charge and give certain psychological expectations to future core users.